The coastal Accents Millwork logo mocked up on a storefront.
The coastal Accents Millwork logo mocked up on a storefront.

Coastal Accents Millwork | Japandi Meets Joinery

Coastal Accents Millwork is a cabinet showroom and millwork company in Oak Bay, Victoria. They work with people to help them build high-quality kitchens, cabinets, and millwork that lasts. Backed by decades of construction expertise through their sister company MAC Reno, they combine boutique-level service with expert execution to bring millwork solutions that fit customers' tastes and lifestyles.

The Problem

Coastal Accents was a brand-new company being backed by its long-standing sister company MAC Reno. This created a unique opportunity to create something different while subtly nodding to their roots. From the beginning, it was clear that the identity needed to spring from their showroom interior design, which was done in a Japandi style.

Credits

Agency

Array

  • My Role

  • Lead Designer Brand & Web

The Team

Kristina Crowson, Sarah Brown, Jason Schultz, Myra Dionne, Kim Weber, Alejandra Silva Rojas, Aaron Paetkeau

The Coastal Accents Millwork logo.

Primary Logo

The Coastal Accents Millwork icon.

Icon Only

6 tall rectangles showcasing the Coastal Accents colour palette. Each rectangle features a different graphic element made of stripes and accent pieces showcasing different types of joinery joints. The colours are dark green, cream, sage, cedar, ebony, and red.

The Concept

Japandi Meets Joinery

Coastal Accents Millwork stands apart as a refined cabinetry and millwork company that brings together the craftsmanship of boutique design experience with the confidence of a trusted, established construction partner and manufacturer. The brand identity is a reflection of the interior design. It takes cues from Japandi design and marries them with visual cues for millwork. This beautiful intersection creates a strong and ownable identity for Coastal Accents that sets it apart from competitors.

A fine marker sketch of an L shaped join sketched with 4 stripes on the top and 4 stripes on the right side.
A digital CAD drawing of the storefront with papers designed to cover the windows during construction. The papers are cream with graphic elements, and say "hey neighbour, we're almost ready"

The Solution

The process was a whirlwind of inspiration. Starting with what their Interior Designer provided and the different types of joinery and intersections, Jason Schultz (Creative Director) and I hit the ground running with a concept from the get-go. Dovetails, dowels, bridle joints, half-laps, mitre joints. They all provided iconic imagery that could be accented in a unique set of graphic elements for Coastal Accents. The result was an expansive brand system that feels crafted, sophisticated, and built to last.

A woman standing in front of a window holding a paper retail bag that says "More space for you. You'll love what's inside" with a joinery element, the Coastal Accents logo, and red sides.
A Coastal Accents delivery truck that says "Find a place for everything and everything in its place."
A leather journal with the Coastal Accents logo embossed and a red elastic seel.
A real world photo of the storefont window covers saying "Hey Neighbour, we're almost ready."
  • A canvas tote bag hanging from a wood chair with 4 joinery graphic elements printed on it.
  • A pop up banner in a large room that says "Design-first cabinetry & millworker that turns your house into a home" with a photo of kitchen cabinets.
  • A white mug on a wooden table with the Coastal Accents logo on it.
  • Various sweatshirts hanging in a closet. On is displayed facing foreword in a cedar colour and the Coastal Accents icon printed as a pocket print.
  • A green pen with the Coastal Accents logo.
  • A sandwich board on a street with the Coastal Accents logo and the text "Great homes don't happen by accident. Come in and say hi."
Coastal Accents business cards on a wooden table.
A joinery graphic element printed on a sage background framed in a black frame hanging on a cream wall.
A cream billboard with the Coastal Accents logo and a photograph of a vanity that says "You've pictured it a hundred times. We've built it a thousand."
An iphone on a wooden side table with the Coastal Accents website home screen on it.
A laptop on a wooden chair with the Coastal Accents home screen on it.
Three iphone screens on a linen background featuring different Coastal Accents website screens.

All Work

Work