Queens Liquor

Queens Liquor is making high-quality, handcrafted spirits that add a little class to your glass. It’s time to start making cocktails that are fit for a queen… or two.

The Problem

The goal for this project was to design a brand that was high-end, luxury, and hand-crafted. It should feel warm but also celebratory. A bottle that you’d reach for on a special occasion. The packaging should display well, stand out against competitors, and be flexible with ever-changing flavours.

Credits

Agency

Emily Kiana Design
*This is a hypothetical personal project.

My Role
- Brand Identity Design
- Art Direction
- Illustration

Wordmark

A label design on a cream background with the Queens illustration and "Hand crafted spirits" written below.

Label Illustration

Three fruity cocktails sitting on a wooden table in round wine glasses with a crowned 2 monogram printed in gold on the glasses.

A close up of an illustrated queen's face wearing a crown.

The Solution

The illustration came first, a reflection of a queen. Seeing the 2 queens face each other I immediately thought about the cursive Q. To me, it has often looked like a 2 when written out. The symbolism of this made a lot of sense for this brand. Typing out the 2 wasn’t enough, it was too narrow in comparison to the rest of the letters, so I customized it to fit the wordmark better. I gave the bottom crossbar an angle to echo the angle of the tail of a Q. The final solution is a unique and scalable wordmark accompanied by a Q monogram crowned like a queen.

A bottle of vodka with natural branch shadows on the background with the Queens label on it.

A bartender making cocktails in a dimly lit bar with a lamp beside them.

A group of people toasting their cocktails.